Confidential · Physical Petroleum Trade

The trust layer for a $4.3 trillion market that still runs on paper.

ClearFuel is the neutral verification utility for physical petroleum trading — authenticating every counterparty, document, and cargo before capital is ever committed. We are not a brokerage. We are the single source of truth the market has never had.

Certification Stack
Know Your CustomerIdentity
Know Your DocumentAuthenticity
Know Your ProductProvenance
$4.3T
Annual physical petroleum trade
$25–40B
Quantifiable waste destroyed each year
90–95%
Initial inquiries fraudulent or lacking capacity
60–70%
Legitimate deals collapse before signing
The Problem

A technologically advanced industry with a pre-digital commercial core.

Upstream and downstream petroleum operations are sophisticated. The trading of physical cargoes is not. It runs on personal relationships and unverifiable paper, a structure that invites fraud and destroys value at every stage of the transaction lifecycle.

90–95%
Pervasive fraud
Forged financial instruments, phantom cargo, ghost mandates. The vast majority of initial inquiries carry no genuine intent or capacity — yet every one consumes senior commercial time to disqualify.
60–70%
Transaction failure
Unable to verify counterparties efficiently, most legitimate opportunities collapse before a sale-and-purchase agreement is signed — billions in lost revenue and sunk negotiation cost.
Trapped
Working capital
Paper-based settlement and the absence of trust extend payment cycles, locking up capital that could otherwise be deployed — reduced liquidity and higher financing costs across the chain.
A single party spends $7,100–$16,200 to validate one counterparty on one deal — with no guarantee of success. That friction is a tax on the entire industry, and ClearFuel was engineered to eliminate it.
Why Now

Previous platforms tried to be the marketplace. None solved trust first.

For a decade, well-funded entrants have tried to digitize petroleum trade by building the transaction venue — the place where deals get done. They assumed counterparty trust already existed and focused on workflow. In a market where 9 in 10 inquiries are fraudulent, that assumption is precisely backwards.

ClearFuel inverts the sequence. We build the trust layer first and earn the transaction later. A participant who completes verification gains standalone value immediately — they become more credible to every counterparty, not only those already on a platform. That asymmetry is what breaks the cold-start problem that has constrained transaction-first entrants.

We hold no illusions about adoption. This market is genuinely resistant to change, and reaching critical mass demands credibility, sequencing, and discipline — which is exactly why the certification-first wedge, not another marketplace, is the right point of entry.

Transaction-first · the prior approach
Build a venue, assume trust exists, depend on both counterparties joining before any value appears. Adoption stalls in a chicken-and-egg trap.
Certification-first · ClearFuel
Verify the participant, the document, and the product first. Value accrues to a single member on day one and compounds as the network grows.
The Platform

Three layers of verification, enforced by AI and a permissioned ledger.

The Certification Suite systematically de-risks the trade lifecycle, from counterparty identification through to settlement readiness. Each layer answers a question the market currently answers with guesswork.

Layer 01 · KYC

Know Your Customer

Every entity and beneficial owner is vetted before access — corporate registration, UBO identification, and real-time screening against sanctions, PEP, and adverse-media databases.

  • Certified Buyer Network
  • Certified Supplier Registry
  • Blockchain-recorded immutable identity
Layer 02 · KYD

Know Your Document

AI parses and cross-validates LOIs, ICPOs, proofs of product, storage agreements, and bank instruments — flagging forgery, alteration, and inconsistency before deals progress.

  • Automated document authentication
  • Tamper-evident document hash registry
  • Proof-of-Mandate Token for brokers
Layer 03 · KYP

Know Your Product

Assurance on the physical cargo itself — reconciling inspection records, storage, and vessel movement to expose paper barrels, phantom cargo, and double-sold product.

  • Verified ownership registry
  • Chain-of-custody ledger
  • Cargo tokenization (later phase)
Artificial intelligence

The Deal Reputation Engine scores entity credibility from behavior, document quality, and transaction history. A proactive fraud module acts as a market-wide filter, and automated processing ingests thousands of pages of trade documents in minutes.

Permissioned blockchain

A managed ledger anchors three functions: a falsification-proof identity standard, the cryptographic Proof-of-Mandate Token that makes broker circumvention structurally impossible, and an auditable chain of custody for physical cargo.

Broker Shield Agreement.  The petroleum market runs on intermediaries whose first fear is disintermediation. ClearFuel registers broker–client relationships and enforces them at the protocol level — turning the industry's most influential network into the platform's fastest adoption channel.
Market Validation

The category is proven. The specific white space is open.

Sophisticated capital has been deployed across adjacent problems in commodity and trade infrastructure — confirming the pain is real and the asset class is strategically valuable. None of it has built pre-trade, certification-first verification for physical petroleum.

ICE × essDOCS
Acquired
Intercontinental Exchange acquired the trade-documentation platform to extend its physical commodity ecosystem — validating trusted trade infrastructure as a high-value strategic asset.
ION Group
$1–2B+
Revenue, with 10,000–13,000 staff and a history of acquiring every meaningful CTRM competitor. A demonstrated, well-capitalized acquirer of category leaders.
Baton Systems
$10T+
Settled value processed across post-trade rails — proof that institutions will route enormous value through trusted settlement infrastructure once it exists.
VAKT
7 yrs
Backed by energy majors and banks, yet limited scale after seven years — because it digitized workflow while assuming trust. The gap ClearFuel is built to fill.

The behavior of well-capitalized incumbents in the adjacent space confirms the strategic value of this asset class. The opportunity is not to prove the problem exists — it is to occupy the unaddressed wedge before anyone else does.

Unit Economics

Value capture aligned with value delivered.

Recurring certification fees provide a predictable base; transaction fees scale with the value created. For the customer, the platform pays for itself within a handful of transactions in every segment.

SegmentCore pain pointPrimary benefitAnnual feeBreak-even
Refineries & agents 90–95% of inquiries unqualified or fraudulent Certified Buyer Network70%+ reduction in transaction cost $5,000 2–3 transactions
Buyers & trading houses Phantom sellers, forged documents, payment fraud Certified Supplier Registry$350K+ saved on $50M annual volume $2,500 1–2 transactions
Shipping companies Fraudulent bills of lading, ownership disputes, sanctions exposure Verified chain of custodyLower premiums, fewer detentions $2,500 1–2 voyages
Tank farms Fake storage agreements, fraudulent inventory certificates Verified ownership registryReduced insurance and legal cost $2,500 1–2 agreements
Five-Year Model

Network effects on a conservative penetration assumption.

The model ramps to roughly 4,000 active entities by Year 5 — just over 5% of the addressable market. Once the core infrastructure is built, the marginal cost of each additional participant is minimal, driving high operating leverage as the network compounds.

Revenue EBITDA
Y1
Y2
Y3
Y4
Y5
USD millions · projected
MetricY1Y2Y3Y4Y5
Revenue ($M)0.522.4112268.8448
EBITDA ($M)(10.8)3.664.5169.3292.9
EBITDA margin16%58%63%65%
Platform entities2008002,0003,2004,000

Year 1 reflects the early-adopter incentive period, during which certification fees are waived to build the critical mass of verified participants. Transaction-fee revenue activates from Year 2 as the network reaches scale.

Defensibility

Three moats that deepen with every verified participant.

Moat 01

The trust standard

By defining the neutral verification standard first, ClearFuel creates the category rather than entering it. Every month of operation enriches the data, sharpens the models, and deepens the brand's association with trust. Later entrants face an entrenched standard, not just a competitor.

Moat 02

Network effects

Every verified buyer, seller, broker, shipper, and financier raises the value and security of the platform for all others. A verified seller has no reason to deal with an unverified buyer. The flywheel cannot be purchased — only earned through adoption.

Moat 03

Proprietary data

Over time the platform aggregates the most granular dataset on petroleum trade flows, counterparty risk, and cycle times — a core strategic asset that powers high-margin intelligence products and cannot be replicated without years of transaction history.

Roadmap

A phased, milestone-driven path from trust utility to intelligence platform.

Each phase is validated by the market before the next is funded. The seed round delivers the beachhead.

Phase 1 · Now
Certification Suite
The foundational trust layer — KYC, KYD, and KYP verification, the Certified Networks, Verified Broker Badge, Broker Shield, and immutable identity.
Seed · $8M
Phase 2
Execution Layer
A members-only environment for negotiating and executing contracts — standardized legal frameworks, smart-contract integration, structured deal workflow.
Series A
Phase 3
Settlement Layer
Integration with trade-finance providers for secure payment and settlement — unlocking trapped working capital and delivery-versus-payment protection.
Series A
Phase 4
Market Intelligence
Monetization of the proprietary dataset — counterparty risk scoring, cargo-flow analytics, and supply-chain risk forecasting for the global industry.
Future growth
The Opportunity

An $8M seed to build the beachhead and validate the unit economics live.

The round funds a 12–18 month runway to complete and commercially launch the Certification Suite, onboard the first cohort of 200 strategic participants, and prove the model in market — the foundation for a compelling Series A.

$8.0M
Seed round
12–18 mo
Funded runway to Series A milestones
200
Strategic participants in first cohort
Use of Funds
Technology & platform68.8%
Sales & marketing12.5%
General & administrative9.4%
Contingency9.4%
Commercial launch
Certification Suite live in market
200 entities
First verified cohort onboarded
Validated KPIs
CAC, velocity, and ROI proven live
SOC 2 track
Bank-grade security posture in build
Illustrative Exit Framework

At the Year 5 revenue projection, comparable B2B network and trade-infrastructure transactions have cleared at 10–13× revenue. The platform's dataset and central market position make it a natural acquisition target for exchanges (CME, ICE), financial-data majors (Bloomberg, S&P Global), and global trading houses. Figures are model-derived and forward-looking; see disclaimer below.

Next Step

Build the trusted infrastructure for the last analog market at scale.

The full Confidential Offering Memorandum, financial model, and technical architecture are available to qualified investors under NDA.